The Ridgefield Symphony Orchestra is a professional orchestra founded in 1964 with the mission to enrich the cultural life of the citizens of Ridgefield and surrounding communities by presenting orchestral concerts of the highest artistic quality. The RSO also strives to increase the appreciation for music through community involvement and educational programs for people of all ages and abilities.
C Design created a new brand framework for the Ridgefield Symphony Orchestra introducing a new logo and seasonal brand design for the Ridgefield Symphony Orchestra to help it expand its audience with a focus on a more modern, less decorative logo and visual system.
Starting with foundational information on audience behavior and aligning with the newly appointed music director, Yuga Cohler, Executive Director Laurie Kenagy, key stakeholders, and staff, C Design brainstormed, created, and executed a visual strategy to apply across all media channels that supported the organization’s marketing strategies and priorities. Once launched, we led a visual team to reinforce all RSO messaging to expand the audience and strengthen community support in the tri-state area.